Calendars do not fail in production. They fail in approvals. Sort that out first and the rest holds.
Every stalled content plan looks the same from the inside: the shoot went fine, and then everything sat waiting on one person.
Agree the month up front — what gets made, who approves it, what date each piece goes out. Approve the plan, not every single post, so publishing never queues behind one inbox.
Do that and the feed stays alive, and the only argument left is what to make next month.
