Service 05 · On the monthly plan
Ads That Sell
Ads judged on revenue, not on likes.
Facebook, Instagram and Google campaigns set up, run and improved every week. Creative is made for the placement it runs in, tested one variable at a time, and budget follows whatever is actually producing sales — not whatever looks nicest in the deck.
Ad spend you can hold to a number, and creative that gets better every month.
05What you get
- Account audit, tracking and conversion setup
- Campaign build across Meta and Google
- Ad creative made for each placement
- A weekly creative test and budget review
- Landing page and offer feedback
- A plain-language monthly report
Reply within 2 working days
Media buying is the easy half. The other half is creative supply.
01
020304Almost every stalled ad account has the same problem, and it is not the targeting. It is that the same four creatives have been running for five months.
Platforms got very good at finding buyers. What they cannot do is invent a new reason for someone to stop scrolling. When performance decays, nine times in ten it is fatigue — the audience has already seen the ad, and no bid adjustment fixes that.
Which is why running ads without a production line behind them is a losing arrangement. An agency that only buys media has to keep re-cutting the assets it was handed in January. We shoot, so a losing week ends with new creative in the account rather than an email asking you for some.
The other half is what we refuse to optimise towards. Reach, impressions and engagement rate are diagnostics, not goals. We report cost per purchase, blended return, and what we changed — in language you can repeat to your accountant.
- Fresh creative into the account
- WeeklyFresh creative into the account
- Variable changed per test
- 1Variable changed per test
- Numbers that decide the budget
- 3Numbers that decide the budget
Four things we will not compromise on
Each of these is specific enough that you can hold us to it on the first project.
- 01
The creative comes from the same building
When an ad fatigues, the replacement is shot in-house rather than requested from you and waited on for three weeks.
- 02
Tracking checked before rupee one
Pixel, conversions API, events and attribution get audited at the start. Numbers you cannot trust are worse than no numbers.
- 03
One variable per test
Hook, opening frame, format, offer — changed one at a time, so a win tells you what to make more of.
- 04
Losers cut, not nursed
Budget moves to what is working on a weekly cadence. An expensive ad does not get protected because it was expensive.
What actually gets delivered
The same work, cut for the place it has to live. Media slots below are sized and waiting on the studio's own files.
05.1Cold audience · 9:16 and 4:5Prospecting creative
- Hook inside the first second
- Several openings on the same body
- Subtitles burnt in as standard
- Refreshed before it fatigues, not after
- 05.2Warm audience · dynamic
Retargeting and catalogue
- Product feed cleaned and mapped
- Offer-led framing for returning visitors
- Review and proof overlays
- Frequency watched, not ignored
- 05.3Google · text and shopping
Search and intent
- Built around what people actually type
- Negative keywords maintained weekly
- Landing page matched to the query
- Call and form tracking wired in
How ads that sell runs
Four stages, the same every time, so you always know what is happening and what is expected of you.
- 01
Audit
We check the account, tracking and past creative before anything is spent.
- 02
Build
Campaigns and creative variants built around one clear commercial goal.
- 03
Improve
Weekly tests, budget to the winners, weak ads cut rather than nursed.
- 04
Report
Sales, cost per result and what we changed — in plain language.
What people get wrong about this
01The targeting is where the money is made.
Not for several years now. The platforms find the buyer; the creative decides whether they stop. Assume the ad is the variable.
02A high engagement rate means the ad is working.
It means people liked it. Plenty of well-liked ads sell nothing. We judge on cost per purchase and blended return.
03You need a big budget before ads are worth running.
You need a working offer and honest tracking. A small budget with both beats a large one with neither — but the budget still has to exceed the fee to make sense.
- Weekly
- Creative refresh cadence
Standard on the monthly plan.
Ads That Sell, answered
No. The management fee covers our team’s work — strategy, build, creative, testing and reporting. The money paid to Meta or Google is yours, set by you, and billed to your own card so you keep full control and visibility.
Next step
Tell us what you sell. We will send back a plan and a price.
Tell us what you sell. You get a scope, a price and a first-month plan back — usually inside two working days.
- Free · 30 minutes
- No obligation
- Reply within 2 working days