A fashion label that stopped going quiet
A clothing brand posting once a fortnight moved to a planned monthly calendar — one shoot day, twenty-plus assets, and paid social behind the best of them.
The problem
The brand had good products and no rhythm. Content came in bursts before a sale, then nothing for weeks, so every campaign started from a cold audience and paid for reach it had already bought once.
What we did
- 01
One calendar, agreed up front
We planned the month in a single call — what gets shot, what gets posted, and on which dates.
- 02
One shoot day, many cuts
A single directed day produced the hero film, vertical cutdowns, stills for posters and hooks for ad testing.
- 03
Design and posting handled
Poster designs and scheduling sat with us, so the feed stayed live between shoots.
- 04
Paid behind the winners
The pieces that held attention organically became the ad creatives, tested weekly.
What it moved
- Return on ad spend — replace with real figure
- 000%Return on ad spend — replace with real figure
- Engagement change — replace with real figure
- 0XEngagement change — replace with real figure
- Assets delivered per month
- 00Assets delivered per month
Placeholder quote — replace with what the client actually said about the partnership.
Project details
- Client
- Placeholder — fashion label
- Category
- Fashion & Retail
- Scope
- Monthly plan — video, design, posting, ads
- Timeline
- Ongoing, monthly
- Team
- Director, DoP, editor, designer, ads manager
Delivered
- 6 brand and product videos a month
- 5 poster designs a month
- Vertical cutdowns for reels
- Managed posting across channels
- Meta campaigns built and optimised
Let’s plan your next month of content
Send us your brand and your goals. You get a scope and a price back, usually within two working days.